Apply for a Product Review
I’ve always struggled with outreach campaigns. Something about singling out specific “influencers” and giving them access to my products for free in exchange for a review just feels off to me. At the same time, I’ve personally experienced that influencer reviews clearly have a positive impact on sales. As we’re gearing up for the shop relaunch with our new signature colors, our first seasonal color for this year and our long-awaited knitting tools, I’m thinking about this again, a lot.
I don’t have a perfect answer to solve this conundrum, but I decided today that I wanted to open up a space where everyone can apply for a product review.
Here’s how it works:
You fill out the little form on the bottom of this page, and then I’ll get back to you within a few working days.
If you get selected, I’ll send you one or more of our products free of charge (you can select preferences in the form). In exchange, you commit to doing an honest review of the product on the channels that are available to you: Instagram, YouTube, blog, newsletter, etc.
I hope these are the first steps towards figuring this “Fair Review Program” out - if you have any thoughts, ideas, comments, I’d love to hear them!